Public Relation
Public relations is the strategy of building projects, organizing, creating, and presenting them publicly for positive marketing effects, building relationships and achieving more company objectives. PR tries to attract public attention with advertising tactics.
Public relations seeks to promote brands, products, organizations and services.
It has a prior role of managing profitable relationship with those who shape market and industry. Public relation is the use of common tools such as media relations, Influencer/analyst relations, Events, Crisis Management, Sponsorship programs.